Top Beauty Retail Apps on Android in Georgia: Q2 2025

The second quarter of 2025 saw varying performances among the top beauty retail applications on the Android platform in Georgia. Here's a closer look at how these apps fared based on data from Sensor Tower:

Oriflame, published by Oriflame Cosmetics AG, showed a relatively stable download trend. Weekly downloads fluctuated slightly, with a peak of 58 downloads at the beginning of April and a low of 38 in early June.

Золотое Яблоко: онлайн-покупки experienced a gradual increase in downloads towards the end of the quarter. Starting at 52 downloads in March, the app climbed to 59 by the end of June, indicating a growing interest among users.

ЛЭТУАЛЬ: косметика, парфюмерия demonstrated a modest upward trajectory in downloads, beginning the quarter at 31 and ending at 39. This indicates a steady user acquisition throughout the quarter.

Representante Eudora witnessed a decline in downloads over the quarter, starting with 28 at the end of March and decreasing to 22 by the end of June. This trend suggests a decrease in new user interest during this period.

Think Dirty saw a notable spike in downloads in late June, reaching 51, after a period of fluctuating between 7 and 20 downloads earlier in the quarter. Revenue for this app was minimal, with a slight increase to $7 in mid-April.

This analysis provides a snapshot of the beauty retail app market in Georgia, highlighting the varying trends in user engagement and app performance. For more detailed insights, visit Sensor Tower.